Our objective is to educate, empower, enable and enthuse industry about what’s happening now and what’s happening next – the big issues that matter to your business and the waves on the horizon that could bring challenge and opportunities.
The STA hosts regional and national events throughout the year, including the national tourism conference, part of the Signature Programme of events during Scottish Tourism Month. We bring over 500 tourism businesses and suppliers to industry together at the STA Signature Conference each March for the latest insights on the political and economic horizon, global tourism and travel trends, insights and inspiration from world renowned speakers and industry experts and practical, informative workshops. Visit the dedicated Scottish Tourism Month website for more information on our national month long series of events.
Details of all STA industry events can be found on the calendar below.
If you are hosting a tourism event and would like to share with the wider industry, please email the details to mhairi.smith@stalliance.co.uk