Big 5 Questions

Big 5 your customers
Big 5 your digital
Big 5 costs
Big 5 your people
Big 5 your voice

We’ve 5 Big Questions to get you thinking and lots of advice and support to help you. Follow the links below and start making the most of the help available…


Big 5 your customers

Do you want to understand more about your customers?

Big 5 your digital

Do you want to be smarter online?

Big 5 costs

Do you want to find ways to reduce costs and grow your bottom line?

Big 5 your people

Do you want to develop your team to grow our business?

Big 5 your voice

Do you want to help grow tourism in your areas?

The Big Five Questions is a campaign that will support your tourism business by giving you access to the right tools and resources to grow. We’ve come together with partners below to gather together the most relevant advice to help you do business better. There’s lots of help and advice out there, and much of it is free!

If you would like to put forward any suggestions of other links we could include then get in touch. We’d love to hear from you.

The campaign is led by the Scottish Tourism Alliance and supported by Scottish Government, VisitScotland, Scottish Enterprise, Skills Development Scotland, Highlands and Islands Enterprise, Business Gateway and Zero Waste Scotland.

STA Partners