Your voice in tourism matters
The STA is the largest member organisation for tourism businesses in Scotland and the leading representative body for its tourism industry.
Our focus is to shape and influence the creation of industry friendly policy through evidence to enable Scotland’s tourism industry to reach its growth potential.
The STA also leads the facilitation, co-ordination, ongoing development and delivery of the National Strategy: Tourism Scotland 2020.
To enable us to offer the best possible representation of the issues and challenges we face as an industry and bring about the change we need to drive our tourism economy, it is vital that we hear your voice. Keep up to date with our latest news/industry and connect with us.
Tourism is everybody’s business. Join the STA add your voice and support to help influence and enable the future growth of Scotland’s tourism.
Latest News
The Cairngorms are going global!
New campaign to increase international profile of National Park
A...
Plans Submitted For Flagship Johnnie Walker Visitor Attraction
Plans to transform one of Edinburgh’s most important landmark...
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Scotland In Your Hands
National tourism body launches Scotland’s first Chinese social media...
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STA responds to Scottish Government’s tourist tax plans
This afternoon’s announcement that the Scottish Government will legislate...
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New Scottish Charity for Hospitality Calls for Culture Change
An inspirational new charity dedicated to improving the health...
read moreSTA responds to Edinburgh Council Tourist Tax proposal
The Edinburgh Transient Visitor Levy Consultation 2018, published yesterday...
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STA members offer: 10% off all listing and advertising rates in the TMSA Event Calendar 2018
TMSA Event Calendar 2018
Be part of the only yearly...
Exclusive Membership Offer from Pocket Leap
£900 per year discount on a mobile app created...
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STA PATRONS
The STA has been able to grow and strengthen its position as the voice of the tourism industry in Scotland thanks to the much valued support of our Patrons. We are hugely grateful to each of our Patron organisations, each of whom play a valuable part in helping to grow Scotland’s tourism industry.
